Creative Director
LET'S DISRUPT THE STATUS QUO WITH CHAOTIC MODERNISM.
6:24:29 PM
Apr 1, 2025
Creative Director
LET'S DISRUPT THE STATUS QUO WITH CHAOTIC MODERNISM.
6:24:29 PM
Apr 1, 2025
MARKETING/MEDIA ADVERTISING CONFERENCE BRANDING
MARKETING/MEDIA ADVERTISING CONFERENCE BRANDING
MARKETING/MEDIA ADVERTISING CONFERENCE BRANDING
BLACKWEEK
BLACKWEEK
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
MAJOR CONTRIBUTIONS
THE TEAM
AGENCY TEAM: HERO COLLECTIVE
VP CREATIVE DIRECTOR: JUSTIN HUFF
CREATIVE DIRECTOR: J CRUZ
CREATIVE DIRECTOR: RYAN CLAYBAUGH
CREATIVE DIRECTOR: DANNY MURPHY
VISUAL PRODUCTION TEAM: STUPOT PRODUCTIONS
SUMMARY
A four-day conference on the economic potential and the cultural impact of Black and POC consumers. Blackweek fosters an inclusive platform through talks and events that celebrate to uplift diversity and address equity in the creative and marketing industries.
MY ROLE
As a Creative Director, I led the branding for Blackweek, including the logo, color palette, and stage design with unique AI-rendered concepts. I collaborated with partners to create engaging event spaces, guided a design team for promotional materials, and worked with sponsors for a cohesive visual identity.
IMPACT
The event attracted over 1,500 attendees and received coverage from major media outlets. BLACKWEEK has successfully highlighted the continued influence of diverse communities and set a benchmark for inclusivity and innovation in industry events
SUMMARY
A four-day conference on the economic potential and the cultural impact of Black and POC consumers. Blackweek fosters an inclusive platform through talks and events that celebrate to uplift diversity and address equity in the creative and marketing industries.
MY ROLE
As a Creative Director, I led the branding for Blackweek, including the logo, color palette, and stage design with unique AI-rendered concepts. I collaborated with partners to create engaging event spaces, guided a design team for promotional materials, and worked with sponsors for a cohesive visual identity.
IMPACT
The event attracted over 1,500 attendees and received coverage from major media outlets. BLACKWEEK has successfully highlighted the continued influence of diverse communities and set a benchmark for inclusivity and innovation in industry events
SCROLL
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
EVENT PROGRAMMING
CAMPAIGNS
MOTION/GRAPHIC/STAGE DESIGN
CREATIVE DIRECTION
ADDITIONAL ASSETS: DESIGN, WEBSTORE AND PRODUCTS, PROMO, STAGE DESIGN.
ADDITIONAL ASSETS: DESIGN, WEBSTORE AND PRODUCTS, PROMO, STAGE DESIGN.
THE TEAM
AGENCY TEAM: HERO COLLECTIVE
VP CREATIVE DIRECTOR: JUSTIN HUFF
CREATIVE DIRECTOR: J CRUZ
CREATIVE DIRECTOR: RYAN CLAYBAUGH
CREATIVE DIRECTOR: DANNY MURPHY
VISUAL PRODUCTION TEAM: STUPOT PRODUCTIONS
BRAND BUILDING PROCESS
BRANDING DEFINING UX/UI FOR WEBSITE
MAJOR CONTRIBUTIONS
THE TEAM
AGENCY TEAM: HERO COLLECTIVE
VP CREATIVE DIRECTOR: JUSTIN HUFF
CREATIVE DIRECTOR: J CRUZ
CREATIVE DIRECTOR: RYAN CLAYBAUGH
CREATIVE DIRECTOR: DANNY MURPHY
VISUAL PRODUCTION TEAM: STUPOT PRODUCTIONS
SUMMARY
A four-day conference on the economic potential and the cultural impact of Black and POC consumers. Blackweek fosters an inclusive platform through talks and events that celebrate to uplift diversity and address equity in the creative and marketing industries.
MY ROLE
As a Creative Director, I led the branding for Blackweek, including the logo, color palette, and stage design with unique AI-rendered concepts. I collaborated with partners to create engaging event spaces, guided a design team for promotional materials, and worked with sponsors for a cohesive visual identity.
IMPACT
The event attracted over 1,500 attendees and received coverage from major media outlets. BLACKWEEK has successfully highlighted the continued influence of diverse communities and set a benchmark for inclusivity and innovation in industry events
SUMMARY
A four-day conference on the economic potential and the cultural impact of Black and POC consumers. Blackweek fosters an inclusive platform through talks and events that celebrate to uplift diversity and address equity in the creative and marketing industries.
MY ROLE
As a Creative Director, I led the branding for Blackweek, including the logo, color palette, and stage design with unique AI-rendered concepts. I collaborated with partners to create engaging event spaces, guided a design team for promotional materials, and worked with sponsors for a cohesive visual identity.
IMPACT
The event attracted over 1,500 attendees and received coverage from major media outlets. BLACKWEEK has successfully highlighted the continued influence of diverse communities and set a benchmark for inclusivity and innovation in industry events
SCROLL
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
EVENT PROGRAMMING
CAMPAIGNS
MOTION/GRAPHIC/STAGE DESIGN
CREATIVE DIRECTION
ADDITIONAL ASSETS: DESIGN, WEBSTORE AND PRODUCTS, PROMO, STAGE DESIGN.
ADDITIONAL ASSETS: DESIGN, WEBSTORE AND PRODUCTS, PROMO, STAGE DESIGN.
THE TEAM
AGENCY TEAM: HERO COLLECTIVE
VP CREATIVE DIRECTOR: JUSTIN HUFF
CREATIVE DIRECTOR: J CRUZ
CREATIVE DIRECTOR: RYAN CLAYBAUGH
CREATIVE DIRECTOR: DANNY MURPHY
VISUAL PRODUCTION TEAM: STUPOT PRODUCTIONS
BRAND BUILDING PROCESS
BRANDING DEFINING UX/UI FOR WEBSITE
BE GREATER THAN SOCIAL CAMPAIGN
BE GREATER THAN SOCIAL CAMPAIGN
BE GREATER THAN SOCIAL CAMPAIGN
LENOVO
LENOVO
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
MAJOR CONTRIBUTIONS
THE TEAM
AGENCY TEAM: HERO COLLECTIVE
VP CREATIVE DIRECTOR: JUSTIN HUFF
CREATIVE DIRECTOR: J.CRUZ
CREATIVE DIRECTOR: SCOTT P.
PRODUCTION TEAM (LAUREN GOOD DAY): MOTION FAMILY
SUMMARY
Lenovo aimed to boost brand recognition with a series of unique diverse collaborations, while reinforcing a social responsibility and trust.
MY ROLE
I led a social-first campaign intertwining storytelling, digital strategy, and fostered notable influencer partnerships.
IMPACT
The campaign elevated and celebrated diverse creativity, while strengthening Lenovo’s presence, and highlighted its social impact.
SUMMARY
Lenovo aimed to boost brand recognition with a series of unique diverse collaborations, while reinforcing a social responsibility and trust.
MY ROLE
I led a social-first campaign intertwining storytelling, digital strategy, and fostered notable influencer partnerships.
IMPACT
The campaign elevated and celebrated diverse creativity, while strengthening Lenovo’s presence, and highlighted its social impact.
SCROLL
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
KEYART
MOTION/GRAPHIC DESIGN
CREATIVE DIRECTION
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
KEY ART
MOTION/GRAPHIC DESIGN
CREATIVE DIRECTION
MAJOR CONTRIBUTIONS
THE TEAM
AGENCY TEAM: HERO COLLECTIVE
VP CREATIVE DIRECTOR: JUSTIN HUFF
CREATIVE DIRECTOR: J.CRUZ
CREATIVE DIRECTOR: SCOTT P.
PRODUCTION TEAM (LAUREN GOOD DAY): MOTION FAMILY
SUMMARY
Lenovo aimed to boost brand recognition with a series of unique diverse collaborations, while reinforcing a social responsibility and trust.
MY ROLE
I led a social-first campaign intertwining storytelling, digital strategy, and fostered notable influencer partnerships.
IMPACT
The campaign elevated and celebrated diverse creativity, while strengthening Lenovo’s presence, and highlighted its social impact.
SUMMARY
Lenovo aimed to boost brand recognition with a series of unique diverse collaborations, while reinforcing a social responsibility and trust.
MY ROLE
I led a social-first campaign intertwining storytelling, digital strategy, and fostered notable influencer partnerships.
IMPACT
The campaign elevated and celebrated diverse creativity, while strengthening Lenovo’s presence, and highlighted its social impact.
SCROLL
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
KEYART
MOTION/GRAPHIC DESIGN
CREATIVE DIRECTION
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
KEY ART
MOTION/GRAPHIC DESIGN
CREATIVE DIRECTION
MR. MORALE & THE BIG STEPPERS TOUR MERCHANDISE
MR. MORALE & THE BIG STEPPERS TOUR MERCHANDISE
MR. MORALE & THE BIG STEPPERS TOUR MERCHANDISE
KENDRICK LAMAR
KENDRICK LAMAR
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
MAJOR CONTRIBUTIONS
SUMMARY
Kendrick Lamar's The Big Steppers Tour made a cultural statement by showcasing his influence in hip-hop and a global fan connection. The Merchandise from "Mr. Morale & The Big Steppers" was dreamt up to be a meaningful collectible statement piece, enhancing the tour’s impact.
MY ROLE
As a Consultant, I explored creative lanes of merchandise for Kendrick Lamar’s MM and the BS tour. Collaborating with pgLang and Union LA, I presented design concepts that included typography with L.A.s cultural relevance, and used album quotes to create striking apparel.
IMPACT
This collaboration expanded coveted music merchandise, enhancing Kendrick Lamar's visual narrative. The designs sold out at nearly every show, connecting fans worldwide. By blending art and culture, it established a strong visual identity, solidifying Kendrick Lamar’s legacy.
SUMMARY
Kendrick Lamar's The Big Steppers Tour made a cultural statement by showcasing his influence in hip-hop and a global fan connection. The Merchandise from "Mr. Morale & The Big Steppers" was dreamt up to be a meaningful collectible statement piece, enhancing the tour’s impact.
MY ROLE
As a Consultant, I explored creative lanes of merchandise for Kendrick Lamar’s MM and the BS tour. Collaborating with pgLang and Union LA, I presented design concepts that included typography with L.A.s cultural relevance, and used album quotes to create striking apparel.
IMPACT
This collaboration expanded coveted music merchandise, enhancing Kendrick Lamar's visual narrative. The designs sold out at nearly every show, connecting fans worldwide. By blending art and culture, it established a strong visual identity, solidifying Kendrick Lamar’s legacy.
SCROLL
EXPLORATION
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
BRANDING
GRAPHIC DESIGN
CREATIVE CONSULTING
EXPLORATION
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
GRAPHIC DESIGN
BRANDING
CREATIVE DIRECTION
THE TEAM
SENIOR CREATIVE DIRECTORS:
GREIG BENNET, CHRIS GIBBS,
PG LANG: DAVE FREE & KENDRICK LAMAR
CREATIVE DIRECTOR: J. CRUZ
MAJOR CONTRIBUTIONS
SUMMARY
Kendrick Lamar's The Big Steppers Tour made a cultural statement by showcasing his influence in hip-hop and a global fan connection. The Merchandise from "Mr. Morale & The Big Steppers" was dreamt up to be a meaningful collectible statement piece, enhancing the tour’s impact.
MY ROLE
As a Consultant, I explored creative lanes of merchandise for Kendrick Lamar’s MM and the BS tour. Collaborating with pgLang and Union LA, I presented design concepts that included typography with L.A.s cultural relevance, and used album quotes to create striking apparel.
IMPACT
This collaboration expanded coveted music merchandise, enhancing Kendrick Lamar's visual narrative. The designs sold out at nearly every show, connecting fans worldwide. By blending art and culture, it established a strong visual identity, solidifying Kendrick Lamar’s legacy.
SUMMARY
Kendrick Lamar's The Big Steppers Tour made a cultural statement by showcasing his influence in hip-hop and a global fan connection. The Merchandise from "Mr. Morale & The Big Steppers" was dreamt up to be a meaningful collectible statement piece, enhancing the tour’s impact.
MY ROLE
As a Consultant, I explored creative lanes of merchandise for Kendrick Lamar’s MM and the BS tour. Collaborating with pgLang and Union LA, I presented design concepts that included typography with L.A.s cultural relevance, and used album quotes to create striking apparel.
IMPACT
This collaboration expanded coveted music merchandise, enhancing Kendrick Lamar's visual narrative. The designs sold out at nearly every show, connecting fans worldwide. By blending art and culture, it established a strong visual identity, solidifying Kendrick Lamar’s legacy.
SCROLL
EXPLORATION
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
BRANDING
GRAPHIC DESIGN
CREATIVE CONSULTING
EXPLORATION
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
GRAPHIC DESIGN
BRANDING
CREATIVE DIRECTION
THE TEAM
SENIOR CREATIVE DIRECTORS:
GREIG BENNET, CHRIS GIBBS,
PG LANG: DAVE FREE & KENDRICK LAMAR
CREATIVE DIRECTOR: J. CRUZ
PRODUCT INCLUSION & EQUITY SUMMIT BRANDING
PRODUCT INCLUSION & EQUITY SUMMIT BRANDING
PRODUCT INCLUSION & EQUITY SUMMIT BRANDING
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
MAJOR CONTRIBUTIONS
THE TEAM
AGENCY TEAM: HERO COLLECTIVE
VP CREATIVE DIRECTOR: JUSTIN HUFF
CREATIVE DIRECTOR: GABRIELGONZALES
CREATIVE DIRECTOR: COREY A. TYLER
CREATIVE DIRECTOR: DANNY MURPHY
CREATIVE DIRECTOR: RYAN CLAYBAUGH
CREATIVE DIRECTOR: J. CRUZ
PRODUCTION TEAM (SPOT): FELA TV
PRODUCTION TEAM (EVENT): GOOGLE
SUMMARY
Google aimed to create a branding system for its Product Inclusion & Equity Summit that resonated with diverse audiences and could be adapted for future events. The initiative began with a diversity-focused multimedia campaign and culminated in a unifying brand direction for inclusion.
MY ROLE
As a Creative Director on the team, I helped develop a branding system emphasizing inclusivity and innovation that aligned with Google's mission. By integrating a scalable design system, I ensured the branding could evolve across platforms, securing the client by aligning visual identity with Google's strong equity and engagement goals.
IMAPCT
The initiative served as a playbook for the mobile summit, with an emphasis on inclusivity. Custom and unique coded symbols represented limitless diverse contributions, extending the campaign and fostering engagement. This project showcased the impact of inclusive branding on future initiatives.
SUMMARY
Google aimed to create a branding system for its Product Inclusion & Equity Summit that resonated with diverse audiences and could be adapted for future events. The initiative began with a diversity-focused multimedia campaign and culminated in a unifying brand direction for inclusion.
MY ROLE
As a Creative Director on the team, I helped develop a branding system emphasizing inclusivity and innovation that aligned with Google's mission. By integrating a scalable design system, I ensured the branding could evolve across platforms, securing the client by aligning visual identity with Google's strong equity and engagement goals.
IMAPCT
The initiative served as a playbook for the mobile summit, with an emphasis on inclusivity. Custom and unique coded symbols represented limitless diverse contributions, extending the campaign and fostering engagement. This project showcased the impact of inclusive branding on future initiatives.
SCROLL
EVENT MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
BRANDING
MOTION/GRAPHIC DESIGN
CREATIVE DIRECTION
EVENT MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
MOTION/GRAPHIC DESIGN
BRANDING
CREATIVE DIRECTION
PRINTED MATERIAL IN CONTEXT
CREATIVE BRANDING PROCESS
MAJOR CONTRIBUTIONS
THE TEAM
AGENCY TEAM: HERO COLLECTIVE
VP CREATIVE DIRECTOR: JUSTIN HUFF
CREATIVE DIRECTOR: GABRIELGONZALES
CREATIVE DIRECTOR: COREY A. TYLER
CREATIVE DIRECTOR: DANNY MURPHY
CREATIVE DIRECTOR: RYAN CLAYBAUGH
CREATIVE DIRECTOR: J. CRUZ
PRODUCTION TEAM (SPOT): FELA TV
PRODUCTION TEAM (EVENT): GOOGLE
SUMMARY
Google aimed to create a branding system for its Product Inclusion & Equity Summit that resonated with diverse audiences and could be adapted for future events. The initiative began with a diversity-focused multimedia campaign and culminated in a unifying brand direction for inclusion.
MY ROLE
As a Creative Director on the team, I helped develop a branding system emphasizing inclusivity and innovation that aligned with Google's mission. By integrating a scalable design system, I ensured the branding could evolve across platforms, securing the client by aligning visual identity with Google's strong equity and engagement goals.
IMAPCT
The initiative served as a playbook for the mobile summit, with an emphasis on inclusivity. Custom and unique coded symbols represented limitless diverse contributions, extending the campaign and fostering engagement. This project showcased the impact of inclusive branding on future initiatives.
SUMMARY
Google aimed to create a branding system for its Product Inclusion & Equity Summit that resonated with diverse audiences and could be adapted for future events. The initiative began with a diversity-focused multimedia campaign and culminated in a unifying brand direction for inclusion.
MY ROLE
As a Creative Director on the team, I helped develop a branding system emphasizing inclusivity and innovation that aligned with Google's mission. By integrating a scalable design system, I ensured the branding could evolve across platforms, securing the client by aligning visual identity with Google's strong equity and engagement goals.
IMAPCT
The initiative served as a playbook for the mobile summit, with an emphasis on inclusivity. Custom and unique coded symbols represented limitless diverse contributions, extending the campaign and fostering engagement. This project showcased the impact of inclusive branding on future initiatives.
SCROLL
EVENT MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
BRANDING
MOTION/GRAPHIC DESIGN
CREATIVE DIRECTION
EVENT MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
MOTION/GRAPHIC DESIGN
BRANDING
CREATIVE DIRECTION
PRINTED MATERIAL IN CONTEXT
CREATIVE BRANDING PROCESS
FARFETCH - BRANDING,DIGITAL, & PRINT MARKETING
FARFETCH - BRANDING,DIGITAL, & PRINT MARKETING
FARFETCH - BRANDING,DIGITAL, & PRINT MARKETING
STADIUM GOODS
STADIUM GOODS
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
CREATIVE DIRECTION, DIGITAL MARKETING, DESIGN STRATEGY, BRANDING
MAJOR CONTRIBUTIONS
THE TEAM
CREATIVE DIRECTOR: J.CRUZ
DIRECTOR OF PHOTOGRAPHY: WOO JIN HWANG
GRAPHIC DESIGNER: ALEX VICUNA
GRAPHIC DESIGNER: NATHANAEL DOYEN
GRAPHIC DESIGNER: ISABELLA SLOVES
COPY WRITER: ZACH SCHLEMMER
SUMMARY
From a startup to Farfetch-owned, Stadium Goods aimed to be the go to top luxury sneaker retailer by embracing collectible sneaker culture and collaborating with brands like Jordan, Bape, Adidas, and Nike. Thus, it positioned itself as a go-to destination for all sneaker enthusiasts.
MY ROLE
As the Creative Director at Stadium Goods, I established branding, campaigns, and visual standards for digital and print. I joined at start-up and grew the creative team to six. I built a cohesive brand identity, directed limited edition release campaigns, and managed partnerships at events.
IMPACT
The team developed a distinct visual and marketing strategy for Stadium Goods that positioned it as the luxury sneaker destination for celebs and collectors. This resulted in a 62% sales increase, 60% uptick in imagery, and a 92% rise in Instagram followers, strengthening the brand with innovative campaigns.
SUMMARY
From a startup to Farfetch-owned, Stadium Goods aimed to be the go to top luxury sneaker retailer by embracing collectible sneaker culture and collaborating with brands like Jordan, Bape, Adidas, and Nike. Thus, it positioned itself as a go-to destination for all sneaker enthusiasts.
MY ROLE
As the Creative Director at Stadium Goods, I established branding, campaigns, and visual standards for digital and print. I joined at start-up and grew the creative team to six. I built a cohesive brand identity, directed limited edition release campaigns, and managed partnerships at events.
IMPACT
The team developed a distinct visual and marketing strategy for Stadium Goods that positioned it as the luxury sneaker destination for celebs and collectors. This resulted in a 62% sales increase, 60% uptick in imagery, and a 92% rise in Instagram followers, strengthening the brand with innovative campaigns.
SCROLL
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
CAMPAIGNS
MOTION/GRAPHIC DESIGN
CREATIVE DIRECTION
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
MOTION/GRAPHIC DESIGN
CAMPAIGNS
CREATIVE DIRECTION
SCROLL TO GET FAMILIAR
MAJOR CONTRIBUTIONS
THE TEAM
CREATIVE DIRECTOR: J.CRUZ
DIRECTOR OF PHOTOGRAPHY: WOO JIN HWANG
GRAPHIC DESIGNER: ALEX VICUNA
GRAPHIC DESIGNER: NATHANAEL DOYEN
GRAPHIC DESIGNER: ISABELLA SLOVES
COPY WRITER: ZACH SCHLEMMER
SUMMARY
From a startup to Farfetch-owned, Stadium Goods aimed to be the go to top luxury sneaker retailer by embracing collectible sneaker culture and collaborating with brands like Jordan, Bape, Adidas, and Nike. Thus, it positioned itself as a go-to destination for all sneaker enthusiasts.
MY ROLE
As the Creative Director at Stadium Goods, I established branding, campaigns, and visual standards for digital and print. I joined at start-up and grew the creative team to six. I built a cohesive brand identity, directed limited edition release campaigns, and managed partnerships at events.
IMPACT
The team developed a distinct visual and marketing strategy for Stadium Goods that positioned it as the luxury sneaker destination for celebs and collectors. This resulted in a 62% sales increase, 60% uptick in imagery, and a 92% rise in Instagram followers, strengthening the brand with innovative campaigns.
SUMMARY
From a startup to Farfetch-owned, Stadium Goods aimed to be the go to top luxury sneaker retailer by embracing collectible sneaker culture and collaborating with brands like Jordan, Bape, Adidas, and Nike. Thus, it positioned itself as a go-to destination for all sneaker enthusiasts.
MY ROLE
As the Creative Director at Stadium Goods, I established branding, campaigns, and visual standards for digital and print. I joined at start-up and grew the creative team to six. I built a cohesive brand identity, directed limited edition release campaigns, and managed partnerships at events.
IMPACT
The team developed a distinct visual and marketing strategy for Stadium Goods that positioned it as the luxury sneaker destination for celebs and collectors. This resulted in a 62% sales increase, 60% uptick in imagery, and a 92% rise in Instagram followers, strengthening the brand with innovative campaigns.
SCROLL
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
CAMPAIGNS
MOTION/GRAPHIC DESIGN
CREATIVE DIRECTION
DIGITAL MARKETING GROWTH
STRATEGY
SOCIAL MEDIA CONTENT
CREATIVE BRAND PITCHING
MOTION/GRAPHIC DESIGN
CAMPAIGNS
CREATIVE DIRECTION
SCROLL TO GET FAMILIAR
FROM LA, CA - HIKES IN THE PNW - BASED IN BK, NY
FROM LA, CA - HIKES IN THE PNW - BASED IN BK, NY
FROM LA, CA - HIKES IN THE PNW - BASED IN BK, NY
ABOUT ME
ABOUT ME
HOPE YOU'RE NOT TIRED OF SCROLLING YET
HOPE YOU'RE NOT TIRED OF SCROLLING YET
THE HUMAN
THE HUMAN
Welcome!!! I am a bilingual Creative Director based in Brooklyn, with roots in Los Angeles.
I think of creative storytelling as an opportunity to shake up visual norms inspired by my experiences growing up skateboarding and painting murals in Los Angeles. In my professional creative career, having received accolades in advertising, I bring energy and passion to engaging narratives that present innovations in technology, fashion, and design fields.
With over a decade of experience working with clients nationally and internationally, I play a lead role to develop creative strategies, encourage collaboration, and deliver user-centered campaigns. My career started with graphic design and expanded into motion graphics, video editing, production, and user interfaces, and now includes AI.
I’m driven by opportunities to mentor talent, foster inclusive spaces for creativity, and be part of diverse and cutting-edge teams. I oversee creative teams from concept to execution and collaborate with production, marketing, strategy, dev, and social media teams to turn bold ideas into tangible outcomes for clients.
Let's disrupt the status quo with chaotic modernism.
Welcome!!! I am a bilingual Creative Director based in Brooklyn, with roots in Los Angeles.
I think of creative storytelling as an opportunity to shake up visual norms inspired by my experiences growing up skateboarding and painting murals in Los Angeles. In my professional creative career, having received accolades in advertising, I bring energy and passion to engaging narratives that present innovations in technology, fashion, and design fields.
With over a decade of experience working with clients nationally and internationally, I play a lead role to develop creative strategies, encourage collaboration, and deliver user-centered campaigns. My career started with graphic design and expanded into motion graphics, video editing, production, and user interfaces, and now includes AI.
I’m driven by opportunities to mentor talent, foster inclusive spaces for creativity, and be part of diverse and cutting-edge teams. I oversee creative teams from concept to execution and collaborate with production, marketing, strategy, dev, and social media teams to turn bold ideas into tangible outcomes for clients.
Let's disrupt the status quo with chaotic modernism.
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